![]() You could now build a website using this feature, which will connect to your GMB listing. GMB connected website builder to the platform and made available in this update. These GMB posts help your GMB listing stand out from other listings in the local maps results and also give additional context to Google. The GMB posts now expire after a week, and event posts expire after a set event. In this update Google launched GMB and event posts. This GMB update is seen as retraction of previous updates with unintended consequences. Google’s Hawk update began to roll-back some of the effects of 2016’s Possum update’s harsh nature of proximity filtering. It then continued to evolve in the later updates. This update has changed the ranking dynamics of SAB listings on maps. Google removed addresses from SAB listings in this update. Now you can no longer move map pins inside SAB (Service area business) listings’ dash to more favorable locations. Google closed the classic dashboard in this update. For example, “Dallas roofing company” will rank listings in Dallas, not surrounding areas. This update placed importance on ranking listings for searches in the same cities as their verified address. It then led to filtering for some listings, including keywords or location in their name. It influenced both the relevancy and proximity factors of the listings. This is one of the biggest local SEO updates since Possum. It also led to mass reviewing of photos and videos uploaded to GMB listings, which now need to be ToS compliant. Google initiated mass listing suspensions based on an AI (artificial intelligence) scoring the spammy-ness of the GMB listings with this update. New attributes for listings were introduced, for example, the ability to pause leaving reviews, and asking questions on the listings. For example, the shutdowns led to the ability to mark listings as ‘temporarily closed’. March 2020 COVID Update:ĭue to the COVID pandemic, Google introduced many changes to the GMB listings. Here are some must-mention Google My Business updates that you need to know before we dive into the actionable GMB ranking tips. The best way to quickly grasp GMB SEO is to walk through the algorithm update timelines. Noteworthy Google My Business UpdatesĬonsidering that 4 out of 5 local searches result in an offline purchase, you need to understand how to rank high in these local searches. ![]() Now, let’s get into the need-to-know info. It becomes even more important to study local SEO because the algorithms governing it are far more complex than Google’s search algorithms. From a marketing standpoint, GMB listings are a basic necessity for any local business, especially considering the rising popularity of local searches. If you want to dominate your competitors, local search & Google maps SEO are essential. But, these efforts don’t provide the big marketing push you’re looking for. We have seen businesses spend a fortune on social media management, email marketing, and/or yellow page ads to generate some ROI. While local SEO & Google My Business Optimization may seem time consuming, you will see the best return on investment and conversions. We’ve put this process to use 1000s of times to rank our own clients’ higher on Google’s map 3-pack. Local Brand Advisor ranks clients for high value keywords in competitive markets using the GMB SEO strategies outlined in this guide. We know this stuff like the back of our hand. The knowledge bomb of local GMB SEO in this post comes from Local Brand Advisor’s experience managing 3800+ GMB listings. Use top business citations with GPS listingsĭominate Your Competitors with Our Google My Business SEO Guide.Distribute press releases for authority nap mentions.Build Your Brand Prominence & Online Presence.Verify Consistent GMB Hours, Services, Descriptions.Check for Service Area Radius Overlapping.Optimize GMB Listing & Audit Local SEO Performance.Keyword Research, Tracking, and Reporting.4 Key Factors for Local GMB Optimization.How to Dominate Competition with Google My Business SEO.Get ready to increase phone calls, search prominence, online visibility, and ultimately sales by following our proven process laid out in this guide: After all, we’re Google My Business experts! This comprehensive guide will be your go-to resource for ranking your business listings. With our Google My Business (GMB) ranking guide you’ll learn how to rank higher on Google Map’s 3-pack in no time. You must learn how to increase online visibility and optimize your GMB listing. There is no ignoring the Google My Business if you want your business to succeed. A big piece of that strategy will be ranking your Google My Business listing, ideally in the Google Maps 3 Pack.ĩ3% of Google searches show the map 3 pack as the top result and 1 out of every 3 mobile searches is location relevant. To increase business you need a strong local search strategy.
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